Tuesday, May 31, 2011

Trade Shows

a-fabco, inc. exhibits at a few but very specific trade shows to highlight our radiation shielding protection products.  In the last, almost, two years I have been to five and organized four of them.  We have committed to the FHEA show is in September and I really would like to do something different since this will be my third time at this particular show.  We did get an absolutely fabulous booth location! 

We have a great booth and a product information dvd on a constant loop that can be seen easily on a 46” monitor.  Last year I had some lead glass, lead brick and lead drywall samples made up so interested attendees could handle the different products.   

Lead Brick Sample

With money tight and show attendance down I am trying to come up with ideas to freshen things up.  One thought was a game of “How much does the lead brick weigh?”   It doesn’t look heavy but it is!  Not sure of prizes but something small and useful.

I am trying to convince my male co-workers to have some pink polo shirts made with our navy blue afab logo on it.  They don’t like that suggestion but a bright shirt gets attention especially at a trade show where navy and black are the norm. 

At the ASHE show in March Milliken Carpets had these great pins made up with lots of fun sayings in bright colors. The colors represented their product choices for hospitals.  I loved the idea but it wouldn’t work for afab’s products.

I am hoping inspiration will strike between now and September with enough time to implement. Of course if you have any suggestions feel free to leave them in the comments!

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